Privacy policy

Privacy Policy

Last updated: 30 September 2026

Bua Ireland ("Bua", "we", "us" or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit or use our website, purchase our products, create an account, subscribe to our marketing communications, interact with us on social media, or otherwise communicate with us.

Bua Ireland is based in Northern Ireland and sells products to customers in the United Kingdom and the Republic of Ireland. We comply with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the EU General Data Protection Regulation (EU GDPR), and applicable electronic communications and ePrivacy laws.

Bua Ireland is the data controller responsible for your personal information.

If you have any questions about this Privacy Policy or how we use your information, please contact us at:

Email: lois@buaireland.com

1. Personal information we collect

The information we collect depends on how you interact with Bua. This may include:

Information you provide directly to us

When you purchase from us, create an account, contact us, subscribe to our mailing list or otherwise interact with Bua, we may collect:

  • Your name

  • Email address

  • Telephone number

  • Billing address

  • Delivery address

  • Account login details

  • Order and transaction information

  • Products purchased, returned or otherwise associated with your order

  • Information you provide when contacting customer service

  • Information you provide when leaving a product review

  • Your marketing and communication preferences

  • Any other information you voluntarily provide to us

Payment information

Payments made through our website are processed through Shopify Payments and other payment methods made available through Shopify, including Apple Pay and Google Pay.

We do not need to store your full payment card details ourselves. Payment information is processed by the relevant payment provider in accordance with its own privacy policy and security procedures.

We may receive information such as payment confirmation, transaction details and the payment method used so that we can process and fulfil your order.

Information collected automatically

When you visit our website, certain information may be collected automatically, including:

  • IP address

  • Browser and device type

  • Operating system

  • Approximate location

  • Pages viewed

  • Products viewed

  • Referring websites

  • Website interactions and activity

  • Information relating to cookies and similar technologies

We use this information to operate, secure and improve our website, understand how customers use our website and measure the effectiveness of our marketing.

2. How we collect your information

We may collect personal information:

  • Directly from you when you place an order, create an account, subscribe to our mailing list, contact us or interact with our website

  • Automatically when you browse or use our website

  • Through cookies and similar technologies

  • Through our service providers and technology partners

  • Through advertising and social media platforms, where you have interacted with Bua or our advertising

  • When you interact with Bua on social media platforms

3. How we use your personal information

We only use your personal information where we have a lawful basis to do so.

Depending on how you interact with Bua, we may use your information to:

Process and fulfil orders

We use your information to:

  • Process your order and payment

  • Confirm and communicate with you about your order

  • Arrange delivery through Royal Mail or another delivery provider where applicable

  • Provide customer support

  • Process returns, refunds or other enquiries

  • Maintain records of your transactions

The lawful basis for this processing is generally that it is necessary to perform our contract with you.

Manage customer accounts

If you choose to create an account, we use your information to create and manage your account, provide access to your account and remember relevant preferences.

The lawful basis for this processing is generally performance of our contract with you.

You may also choose to check out as a guest without creating an account.

Communicate with you

We may use your contact information to respond to enquiries, provide customer service and send important information relating to your orders or account.

The lawful basis will depend on the nature of the communication and may include performance of a contract, compliance with a legal obligation or our legitimate interests.

Email marketing

If you sign up to receive Bua marketing communications, we may use your email address to send you newsletters, product information, offers, launches, promotions and other marketing communications.

We use Klaviyo to manage our email marketing and customer communications.

Where consent is required, we will only send marketing communications where you have provided the appropriate consent.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails or by contacting us at lois@buaireland.com.

Please note that unsubscribing from marketing communications does not prevent us from sending essential communications relating to your orders or transactions.

Marketing and advertising

We use platforms including Meta and TikTok to advertise Bua's products and measure the effectiveness of our advertising.

Depending on your consent and applicable law, these platforms may receive or process information about your interactions with our website, advertisements or content. This may include information collected through cookies, pixels or similar technologies.

We may use this information to:

  • Measure advertising performance

  • Understand how people interact with our website

  • Show relevant Bua advertising

  • Create or use advertising audiences

  • Improve our marketing campaigns

  • Understand which products or content are of interest to customers

Where required by law, we will obtain consent before using non-essential cookies or similar tracking technologies for these purposes.

Website analytics

We use Shopify Analytics and Google Analytics to understand how visitors use our website and to help us improve our website, products and customer experience.

Analytics information may include information about pages visited, products viewed, device information, approximate location and interactions with our website.

Where required, non-essential analytics cookies and similar technologies will only be used following your consent.

Product reviews

If you choose to leave a review on our website, we may collect and display the information you provide as part of that review.

This may include your name or other information you choose to provide alongside your review.

Please do not include personal, sensitive or confidential information in a product review that you do not want to be publicly visible.

Legal and business purposes

We may also use personal information where necessary to:

  • Comply with legal and regulatory obligations

  • Maintain appropriate business and financial records

  • Prevent fraud and other unlawful activity

  • Protect the security of our website and systems

  • Establish, exercise or defend legal claims

  • Enforce our terms, policies and agreements

  • Protect the rights, property and safety of Bua, our customers and others

4. Lawful bases for processing

Depending on the circumstances, we may rely on one or more of the following lawful bases:

  • Contract: where processing is necessary to fulfil an order or provide services you have requested.

  • Legal obligation: where we are required to process information to comply with the law.

  • Consent: where you have given us permission to use your information for a specific purpose, such as certain marketing or non-essential cookies.

  • Legitimate interests: where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.

Where we rely on legitimate interests, these may include operating and improving Bua, providing customer service, preventing fraud, maintaining website security, understanding our customers and marketing our products in accordance with applicable law.

Where we rely on consent, you can withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before you withdrew your consent.

5. Who we share your information with

We may share personal information with trusted third-party service providers where necessary to operate Bua and provide our services.

These may include:

  • Shopify – website hosting, ecommerce functionality, order processing and related services

  • Shopify Payments – payment processing

  • Apple Pay and Google Pay – payment services where selected at checkout

  • Klaviyo – email marketing and customer communications

  • Royal Mail – delivery and fulfilment

  • Google – analytics and related services

  • Meta – advertising and measurement services

  • TikTok – advertising and measurement services

  • Other technology, hosting, customer service, accounting, professional or business service providers where necessary

These providers may process personal information on our behalf or, depending on the service, act as separate controllers. Where appropriate, we require service providers to protect personal information and only process it for authorised purposes.

We may also disclose information where required by law, regulation, court order or a lawful request from a competent authority.

6. Shopify

Our online store is hosted and powered by Shopify.

Shopify processes personal information in connection with the operation of our online store and the services it provides to us. Shopify may process information in accordance with its own privacy practices.

You can read Shopify's privacy information on Shopify's website.

7. Cookies and similar technologies

Our website uses cookies and similar technologies.

Some cookies are essential for the website to function, including features such as shopping baskets, checkout, security and account functionality.

We may also use analytics, advertising and other non-essential technologies, including technologies associated with Google, Meta and TikTok.

Where required by applicable law, we will ask for your consent before placing or using non-essential cookies or similar technologies.

You can manage your cookie preferences through our website's cookie settings where available.

Please note that disabling certain cookies may affect the functionality of the website.

Our cookie practices may change as our website, technology and marketing activities develop.

8. International transfers

Some of the companies we use to operate Bua may process personal information outside the UK or European Economic Area (EEA).

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable data protection law.

This may include relying on an adequacy decision, appropriate contractual safeguards such as Standard Contractual Clauses or the UK International Data Transfer Agreement/Addendum, or another lawful transfer mechanism where applicable.

9. How long we keep your information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

The length of time we retain information will depend on factors including:

  • The purpose for which we collected it

  • Whether you have an active customer account

  • Our ongoing relationship with you

  • Legal, accounting and tax requirements

  • The need to resolve disputes or enforce agreements

  • Our legitimate business requirements

When personal information is no longer required, we will take reasonable steps to securely delete it or anonymise it.

10. Your data protection rights

Depending on the circumstances and applicable law, you may have rights including:

  • The right to access the personal information we hold about you.

  • The right to correction of inaccurate or incomplete information.

  • The right to erasure of your personal information in certain circumstances.

  • The right to restrict processing in certain circumstances.

  • The right to object to certain processing, including direct marketing.

  • The right to data portability in certain circumstances.

  • The right to withdraw consent where we rely on consent to process your information.

You have an absolute right to object to the use of your personal information for direct marketing.

You can unsubscribe from Bua marketing emails at any time using the unsubscribe link in our emails or by contacting us at lois@buaireland.com.

To exercise any of your data protection rights, please contact us at lois@buaireland.com.

We may need to verify your identity before responding to certain requests.

We will respond to valid requests within the time period required by applicable data protection law.

11. Complaints

If you have a concern about how Bua handles your personal information, we encourage you to contact us first at:

lois@buaireland.com

You also have the right to complain to the relevant data protection authority.

For customers in the United Kingdom, the relevant supervisory authority is the Information Commissioner's Office (ICO).

For customers in the Republic of Ireland, the relevant supervisory authority is the Data Protection Commission (DPC).

12. Children's privacy

Our website and services are not directed towards children.

We do not knowingly collect personal information from children where doing so would be unlawful. If you believe that a child has provided us with personal information, please contact us at lois@buaireland.com so that we can review the situation and take appropriate action.

13. Third-party websites and social media

Our website and social media content may contain links to third-party websites, platforms or services.

If you follow a link to a third-party website, that website will have its own privacy policy and terms. We are not responsible for the privacy practices of third-party websites or platforms that we do not control.

Our social media accounts and advertising may also use features provided by platforms such as Instagram, Facebook and TikTok. Your interactions with those platforms are governed by their own privacy policies.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, technology, services or applicable legal requirements.

When we make changes, we will update the "Last updated" date at the top of this policy.

We encourage you to review this Privacy Policy periodically so that you remain informed about how we use your personal information.

15. Contact us

If you have any questions about this Privacy Policy, how we use your personal information or your data protection rights, please contact:

Bua Ireland
Email: lois@buaireland.com